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Why AIA

Offers and campaigns

At AIA, we believe in the power of unity and the strength that comes from being better together.

By combining your expertise in financial advice and our expertise in life, health and wellbeing, we can make a greater difference - for the better

Introducing AIA Insurance. For The Ride.

At AIA NZ, our purpose is to help New Zealanders live Healthier, Longer, Better Lives and our vision is to champion NZ to be one of the healthiest and best protected nations in the world.

We all want to live our best life. But like a ride, life doesn’t always go to plan - there can be twists and turns, potholes and peaks, tears and triumphs. At AIA we don’t promise calm. We promise cover. As New Zealand’s largest life insurer paying out more life claims than anyone else, we’re built to move when life does.

‘For the ride’ reframes insurance and protection as a partnership - we ride alongside New Zealanders through the full spectrum of life. And before anything does go wrong, we’re already in their corner with AIA Vitality, which rewards Kiwis for moving more, sleeping better, living healthier.

We know life isn’t linear. It’s chaotic, beautiful, exhausting and worth every second. And AIA isn’t just there when things go wrong. We’re here when things go real.

Because the ride is about living. Fully. Boldly. With the wind in your hair.

What a life. What a ride.

AIA Insurance. For the ride.

AIA Insurance. For the ride.
Integrated brand campaign

‘For the Ride’ is an exciting, new brand campaign promoting both AIA Insurance and AIA Vitality, in a unique and distinctive way that is engaging and relatable.

The ads follow the Green family on their ride through life - from finding out they are expecting, the arrival of children, and through the ups and downs of raising a family. The AIA Vitality version focuses on Bonnie, a young mum and her ride through life with a strong personal focus on living a Healthier, Longer, Better life. Both ads use a series of real-life photos and short videos, with an upbeat bespoke music track and the incredible Ladi6 as the voice over! 

Aimed at driving awareness and consideration of AIA to support business growth, the campaign rolls out on screens of all sizes across New Zealand from 20 July until end of September.

Key media where our new brand campaign will appear includes:

  • TV channels TVNZ, Three and Sky TV, also in Sky Sport coverage of the Women's Rugby World Cup
  • Broadcast Video on Demand on TVNZ+, ThreeNow, Neon and YouTube.
  • Digital adverts in high traffic news websites Stuff and NZ Herald.
  • Audio/podcast ads
  • Online video ads across Facebook, Instagram, TikTok, and YouTube.
  • Social advertising & activations.

Check out our two 15” TV ads below.

Make sure to follow us on social media so you can see the latest updates with your networks.

Business growth

‘For the ride’ is complimented by our current marketing campaigns in market that target specific audiences with relevant propositions, benefits and offers – all the ways we are here, for the ride, with our customers. Our aim is to convert the heightened awareness and interest in AIA as a result of the brand campaign, into leads to help drive new business growth.

Life’s a ride. It’s not smooth. It doesn’t have brakes, and it does have twists. A lot like running a business. And as your insurance partner, we’re on the ride with you – making it Better. Together.

Watch our two 15” TV ads and three 9” videos:

For the Ride - Insurance | 15sec TV Ad
For the Ride - AIA Vitality | 15sec TV Ad
For the Ride - Insurance Claims | 9sec AV
For the Ride - AIA Vitality | 9sec AV
For the Ride - Largest life insurer | 9sec AV

The Upside - Brought to you by AIA Vitality in collaboration with TVNZ

Hosted by Scotty Stevenson, this inspiring new series features six well-known New Zealanders sharing uplifting and meaningful conversations about mental wellbeing, going through tough times, and getting back on the up. Follow us on social media for the latest updates or check out The Upside on the AIA Vitality Content Hub.

Follow us on social
The Upside - Brought to you by AIA Vitality

AIA One Billion

AIA One Billion

AIA is on a journey to help one billion people live Healthier, Longer, Better Lives by 2030. Taking the first step to prioritizing your health and wellbeing can feel overwhelming but we're here to support Kiwis every step of the way. It's the small steps that make the biggest difference and it often takes awareness, courage and support. Our AIA Vitality Ambassadors share their stories on how they've made positive changes and taken small steps to lead healthier, happier lives. Find out more about #AIAOneBillion: aia.com/aiaonebillion

Dame Valerie Adams

Breaking old habits is never easy but with courage and support from your community it is possible to make the small changes needed to live a healthier life. AIA Vitality Ambassador Dame Valerie Adams shares her own story in fighting the stigma associated with Type 1 diabetes and how important education is for instilling change.

Watch video

Ian Jones

It all starts with a conversation. AIA Vitality Ambassador Ian Jones shares his own story and how important community can be in supporting you to achieve your own health goals.

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Meet our AIA Vitality ambassadors

Ian Jones

Ian Jones

"Becoming an AIA Vitality ambassador and part of the AIA whanau is very exciting. It means that I can help inspire better health and wellness within our communities. AIA Vitality is fun and sustainable and I believe it will help to drive those changes."

Watch video
Dame Valerie Adams

Dame Valerie Adams

"As an elite athlete and mother of two young children, I value the importance of leading a healthy lifestyle for myself and my family. My health journey isn't just about winning gold medals but about having the energy to live the life I want with the people I love. I'm excited to join the AIA Vitality family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together."

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Jason Gunn

Jason Gunn

"I believe that you have the ability in a day - in a moment - to be the best part of someone's day. You might be the one conversation in the day that makes them think, 'Somebody cares'. I love what AIA Vitality provides for New Zealanders, inspiring them to be the best versions of themselves - mentally and physically."

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Imagine winning a share of $10,000 in gift cards

When your clients buy any life or health insurance and add AIA Vitality before 30 September, they’ll go in the draw to win one of 20 $500 Woolworths Gift Cards.

Plus, if they activate their AIA Vitality membership via the app they’ll earn an extra entry in the draw.

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Win a share of $10,000 in gift cards - Social tile

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Buy AIA life, health or income protection insurance and add AIA Vitality before 30 September and go in the draw to win one of 20 $500 Woolworths Gift Cards! Plus activate your AIA Vitality membership via the app for an extra entry in the draw. T&Cs apply. #AIAVitality

Email templates

Imagine winning a share of $10,000 in vouchers - Email template

Email Template

Save 30% on your will and win a Mystery Break™

AIA Vitality members can enjoy a 30% discount when they submit and complete their will with Footprint. Plus, if they complete before 30 September 2025, they’ll be in-to-win an Air New Zealand Luxury Mystery Break™ for two, valued at $3,498. T&Cs apply.

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AIA Vitality Footprint - Social tile

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Get your will sorted this Wills Month. AIA Vitality members can save 30% with Footprint. Plus, if you submit and complete before 30 September 2025, you will be in-to-win a Luxury Mystery Break™ for two with Air New Zealand, valued at $3,498*. Creating a will with Footprint is simple, secure, and takes just 15 minutes. Ask me about AIA Vitality today. *T&Cs apply.
#AIAVitality #FootprintNZ #MysteryBreak

Email templates

Footprint Email template

EB client with AIA Vitality membership

Multi-Benefit Discount

We want to make insurance affordable for your clients. That's why AIA offers a Multi- Benefit Discount on eligible insurance policies.

With AIA's Multi-Benefit Discount, your clients can receive up to 15% off their AIA Living premiums. To be eligible your clients must have a minimum of $100,000 AIA Life Cover and at least one other AIA Living product with us*.

AIA Vitality Health Check

Your clients with AIA Vitality membership can earn up to 10,000 AIA Vitality Points for completing their AIA Vitality Health Check. There are over 50 participating Unichem or Life Pharmacies located across New Zealand where they can get their AIA Vitality Health Check for free. T&Cs apply.

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AIA Vitality Health Check - Social tile

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AIA Vitality Health Checks are a simple yet powerful way to assess your health. Now is the perfect time to get a free AIA Vitality Health Check and earn up to 10,000 AIA Vitality Points, which could get you to the next AIA Vitality Status! T&Cs apply. #AIAVitality

Free access to Allen Carr's Easyway seminars with AIA Vitality

Your clients with AIA Vitality membership can get free access to Allen Carr's seminars - Easyway to Quit Smoking and Vaping, and Easyway to Quit Alcohol. Saving them a massive $695 per seminar.

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Allen Carr's Easyway - Social tile

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Ready to quit Smoking or Vaping? Start your journey with AIA Vitality! Members receive complimentary access to Allen Carr's Easyway seminars, valued at $695 each. Want to know more? Ask me how! #AIAVitality

Past offers

Imagine a month on AIA

When your clients buy any new eligible AIA policy between 1 April and 30 June 2025, and have the resulting policy issued by 31 July 2025. T&Cs apply.

Imagine your clients getting 3 months on AIA

Enjoy 1 month's premium free

When your clients buy any new eligible AIA policy between 18 September 2024 and 31 March 2025, and have resulting policy issued by 30 April 2025.

Enjoy 2nd month's premium free

When your clients add and activate their AIA Vitality membership within 6 weeks of the policy being issued.

Enjoy 3rd month's premium free

When your clients reach Silver Status with AIA Vitality within 10 months of activating their AIA Vitality membership. T&Cs apply.

Email templates

EB client with AIA Vitality Bronze Status - Email template

EB client with AIA Vitality Bronze status

Sharing the value of going digital

AIAHub provides you with an end-to-end digital quoting, pre-assessment, pipeline visibility, electronic application, customer sharing functionality and underwriting solution. eApp and Quote Builder offer advisers an enhanced digital experience–enabling you to instantly present underwriting terms and issue a policy for some customers.

We'll continue to share the value of going digital with our advisers with 10% extra Basic Initial Commission on AIA Living applications submitted using this tool.

Earn gross commission on AIA Vitality

You will earn initial and renewal commissions based on the underlying insurance premium before the AIA Vitality initial 10% premium discount is applied. This is to create value alignment between you and your clients - we don't want your earnings to be reduced because you have encouraged your clients to engage with AIA Vitality.

Note: The AIA Vitality membership fee does not attract commission.

For more information contact your Business Development Manager.