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Why AIA

Offers and campaigns

At AIA, we believe in the power of unity and the strength that comes from being better together.

By combining your expertise in financial advice and our expertise in life, health and wellbeing, we can make a greater difference - for the better

Start Thriving

At AIA NZ, our purpose is to help New Zealanders live Healthier, Longer, Better Lives and our dream is to champion NZ to be one of the healthiest and best protected nations in the world. Since the introduction of AIA Vitality to NZ in 2019, we've been on a journey to encourage all New Zealanders to make positive changes to their health and wellbeing.

AIA Vitality has turned insurance on its head. It's now about helping people make the most of every day. AIA Vitality provides the guidance, tools, and rewards to get more out of life and to start thriving.

And if more of us start thriving, we will achieve real, tangible change towards living Healthier, Longer, Better Lives.

Get AIA Vitality and start thriving
2025 Brand Campaign

What better way to excite people about their health and wellbeing in 2025 than with our latest brand campaign, inviting all New Zealanders to ‘Get AIA Vitality and Start Thriving.‘

Our AIA Vitality integrated campaign across TV, Digital, and social channels kicks off again on 9 February 2025 and runs through to end March. Aiming to to raise awareness and consideration of AIA/AIA Vitality, and inviting deeper discovery of the AIA Vitality programme. Media where our brand ads appear includes:

  • TV channels TVNZ, Three and Sky TV and in Sky’s coverage of SuperRugby
  • Digital adverts in high traffic news and information websites: Stuff, NZ Herald, and MetService.
  • Podcast ads across the podcast network
  • Online videos ads across Facebook, Instagram, TikTok, and YouTube.
  • Broadcast Video on Demand on TVNZ+, ThreeNow, Samsung TV and YouTube.
Creative approach for 2025

Leveraging the ongoing success and awareness of our ‘Start Thriving‘ campaigns in 2023/24, we continue to enjoy the adorable antics of our energetic pom-chi Henry who just loves going for a walk, as well as Lily tiring her poor dad out playing in the garden. Thank goodness Henry’s owner and Lily’s dad get AIA Vitality to give them with the guidance, tools, and rewards to get more out of life - and to start thriving!

To keep a fresh approach, we have refined our digital and social creative further for 2025 with a stronger focus on promoting the guidance, tools and rewards the AIA Vitality programme offers, while showcasing the new AIA Vitality app and some of the great functionality available.

To check out our four 15” TV ads, please go to AIA NZ Youtube.

Make sure to follow us on social media so you can see the latest updates with your networks.

Driving business growth

AIA’s 'Start Thriving' brand campaign is complimented by our current marketing campaigns in market that target specific audiences with relevant propositions, benefits and offers. Our aim is to convert the heightened awareness and interest in AIA and AIA Vitality, as a result of the brand campaign, into leads to help drive new business growth. ‘Imagine 3 months on us’ campaign also runs to the end of March and is a great way for customers to save on insurance and boost their health & wellbeing.

Get AIA Vitality and start thriving
Imagine if you could start thriving
Get AIA Vitality and start thriving
Imagine if you could start thriving

The Upside - Brought to you by AIA Vitality in collaboration with TVNZ

Hosted by Scotty Stevenson, this inspiring new series features six well-known New Zealanders sharing uplifting and meaningful conversations about mental wellbeing, going through tough times, and getting back on the up. Follow us on social media for the latest updates or check out The Upside on the AIA Vitality Content Hub.

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The Upside - Brought to you by AIA Vitality

AIA One Billion

AIA One Billion

AIA is on a journey to help one billion people live Healthier, Longer, Better Lives by 2030. Taking the first step to prioritizing your health and wellbeing can feel overwhelming but we're here to support Kiwis every step of the way. It's the small steps that make the biggest difference and it often takes awareness, courage and support. Our AIA Vitality Ambassadors share their stories on how they've made positive changes and taken small steps to lead healthier, happier lives. Find out more about #AIAOneBillion: aia.com/aiaonebillion

Dame Valerie Adams

Breaking old habits is never easy but with courage and support from your community it is possible to make the small changes needed to live a healthier life. AIA Vitality Ambassador Dame Valerie Adams shares her own story in fighting the stigma associated with Type 1 diabetes and how important education is for instilling change.

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Ian Jones

It all starts with a conversation. AIA Vitality Ambassador Ian Jones shares his own story and how important community can be in supporting you to achieve your own health goals.

Watch video

Meet our AIA Vitality ambassadors

Ian Jones

Ian Jones

"Becoming an AIA Vitality ambassador and part of the AIA whanau is very exciting. It means that I can help inspire better health and wellness within our communities. AIA Vitality is fun and sustainable and I believe it will help to drive those changes."

Watch video
Dame Valerie Adams

Dame Valerie Adams

"As an elite athlete and mother of two young children, I value the importance of leading a healthy lifestyle for myself and my family. My health journey isn't just about winning gold medals but about having the energy to live the life I want with the people I love. I'm excited to join the AIA Vitality family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together."

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Jason Gunn

Jason Gunn

"I believe that you have the ability in a day - in a moment - to be the best part of someone's day. You might be the one conversation in the day that makes them think, 'Somebody cares'. I love what AIA Vitality provides for New Zealanders, inspiring them to be the best versions of themselves - mentally and physically."

Watch video

Imagine a month on AIA

When your clients buy any new eligible AIA policy between 1 April and 30 June 2025, and have the resulting policy issued by 31 July 2025. T&Cs apply.

Email templates

New Business

Use this email template to acquire new customers.

Imagine a month on AIA! - Email template

Acquire - NB Client

Social tile

Imagine a month on AIA - Social tile

Social post

Enjoy one month's premium free when you take out any eligible trauma, health or life insurance before 30 June. T&Cs apply.

Get moving with Garmin

For a limited time, when your clients buy an eligible insurance policy and sign up to AIA Vitality they get a $250 Garmin voucher, plus 25% off Garmin devices. T&Cs apply.

Email templates

New Business

Use this email template to acquire new customers.

Imagine a month on AIA and Get a $250 Garmin voucher - Email template

Acquire - NB Client

Social tile

Social post

Get moving with Garmin. For a limited time, sign up to AIA Vitality to get a $250 Garmin voucher, plus up to 25% off selected Garmin devices. T&Cs apply.

Imagine your clients getting 3 months on AIA

Enjoy 1 month's premium free
Enjoy 1 month's premium free

When your clients buy any new eligible AIA policy between 18 September 2024 and 31 March 2025, and have resulting policy issued by 30 April 2025.

Enjoy 2nd month's premium free
Enjoy 2nd month's premium free

When your clients add and activate their AIA Vitality membership within 6 weeks of the policy being issued.

Enjoy 3rd month's premium free
Enjoy 3rd month's premium free

When your clients reach Silver Status with AIA Vitality within 10 months of activating their AIA Vitality membership. T&Cs apply.

Multi-Benefit Discount

We want to make insurance affordable for your clients. That's why AIA offers a Multi- Benefit Discount on eligible insurance policies.

With AIA's Multi-Benefit Discount, your clients can receive up to 15% off their AIA Living premiums. To be eligible your clients must have a minimum of $100,000 AIA Life Cover and at least one other AIA Living product with us*.

All personal information will be held in accordance with AIA's current Privacy Statement available at www.aia.co.nz/privacy
AIA reserves the right (subject to any applicable law) to vary, suspend or terminate the Campaign and these Terms at any time by posting updated Terms and Conditions at www.aiavitality.co.nz.

Sharing the value of going digital

AIAHub provides you with an end-to-end digital quoting, pre-assessment, pipeline visibility, electronic application, customer sharing functionality and underwriting solution. eApp and Quote Builder offer advisers an enhanced digital experience–enabling you to instantly present underwriting terms and issue a policy for some customers.

We'll continue to share the value of going digital with our advisers with 10% extra Basic Initial Commission on AIA Living applications submitted using this tool.

Earn gross commission on AIA Vitality

You will earn initial and renewal commissions based on the underlying insurance premium before the AIA Vitality initial 10% premium discount is applied. This is to create value alignment between you and your clients - we don't want your earnings to be reduced because you have encouraged your clients to engage with AIA Vitality.

Note: The AIA Vitality membership fee does not attract commission.

For more information contact your Business Development Manager.