Our offers and campaigns for you and your clients

At AIA we're dreaming big but starting small and your business is no different - the little wins add up. We are proud to support you, your clients and your business.

Take steps to better business with AIA Insurance for life, health and wellbeing.

Our latest, exciting brand campaign, aimed at supporting business growth in Q1 is now live. 

An extension of our highly successful ‘Small Steps Matter’ campaign featuring AIA Vitality Ambassador, Dame Valerie Adams, this integrated campaign will be highly visible across Digital, TV and Social. Aiming to drive awareness and invite deeper discovery of the AIA Vitality programme, the campaign demonstrates how great starts with small, and that everyone can take small steps to being healthier with AIA Vitality.

In a sport where success really is measured in centimetres, no-one knows the importance of small steps more than Dame Valerie. In the AIA Vitality TV ad, we follow her story from when she first picked up a shot put at age 14 and how small moments snowball over time, setting her on the course to greatness. Small really does matter.

Key details:

  • Key campaign period 14 February to end March 2022 (TV continues to June).
  • Heavy digital advertising, especially across high traffic news and information sites, Stuff, NZ Herald and MetService starts week commencing 14 February.
  • AIA Vitality TV advert featuring Dame Valerie Adams will be back on air over the 15 weeks of the SuperRugby Pacific competition from 18 February to 18 June.
  • Our series of five AIA Vitality pillar videos (Eat/Plan/Think & Move Well, & Know Your Health) will be streamed extensively on TVNZ on Demand, Three Now, Spark Sport, YouTube and social channels (Facebook Instagram & TikTok).
Dame Valerie Adams

AIA Vitality TV ad

AIA Vitality: Know Your Health

AIA Vitality: Know Your Health

AIA Vitality: Plan Well

AIA Vitality: Plan Well

AIA Vitality: Think Well

AIA Vitality: Think Well

AIA Vitality: Move Well

AIA Vitality: Move Well

AIA Vitality: Eat Well

AIA Vitality: Eat Well


Meet our AIA Vitality ambassadors

Ian Jones

Ian Jones

"Becoming an AIA Vitality ambassador and part of the AIA whanau is very exciting. It means that I can help inspire better health and wellness within our communities. AIA Vitality is fun and sustainable and I believe it will help to drive those changes."

Watch video
Dame Valerie Adams

Dame Valerie Adams

"As an elite athlete and mother of two young children, I value the importance of leading a healthy lifestyle for myself and my family. My health journey isn’t just about winning gold medals but about having the energy to live the life I want with the people I love. I’m excited to join the AIA Vitality family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together."

Watch video
Jessica Quinn

Jessica Quinn

"I'm beyond excited about joining the AIA Vitality family and I can’t wait to start our mission together to help Kiwis enjoy healthier, longer, better lives."

Watch video

One month's premium free

Get your customers one month's premium free when they apply for a new eligible AIA policy between 19 April 2022 and 31 July 2022 and have their resulting policy issued by 30 September 2022.


Earn 5x Airpoints Dollars™ on new insurance policies

Your clients can earn 5x Airpoints Dollars™ for every $100 premium paid for three months, when they apply for a new eligible AIA policy between 2 May 2022 and 30 June 2022 and have their resulting policy issued by 31 August 2022.


Multi-Benefit Discount

We want to make insurance affordable for your clients. That's why AIA offers a Multi- Benefit Discount on eligible insurance policies.

With AIA's Multi-Benefit Discount, your clients can receive up to 15% off their AIA Living premiums. To be eligible your clients must have a minimum of $100,000 AIA Life Cover and at least one other AIA Living product with us*.

Sharing the value of going digital

AIAHub provides you with an end-to-end digital quoting, pre-assessment, pipeline visibility, electronic application, customer sharing functionality and underwriting solution. eApp and Quote Builder offer advisers an enhanced digital experience–enabling you to instantly present underwriting terms and issue a policy for some customers.

We'll continue to share the value of going digital with our advisers with 10% extra Basic Initial Commission on AIA Living applications submitted using this tool.


Earn gross commission on AIA Vitality

You will earn initial and renewal commissions based on the underlying insurance premium before the AIA Vitality initial 10% premium discount is applied. This is to create value alignment between you and your clients – we don't want your earnings to be reduced because you have encouraged your clients to engage with AIA Vitality.

Note: The AIA Vitality membership fee does not attract commission.

For more information contact your Business Development Manager.