AIA Vitality Digital toolkit

AIA Vitality is a game changer for the insurance industry and is a key proof point expanding your meaningful conversations with your customers. AIA Vitality is a science-backed health and wellbeing programme that will help your clients get more out of life, as it has for millions of customers in more than 20 countries.

We're excited to bring you this AIA Vitality toolkit that contains tools and templates to help you educate your customers on AIA Vitality. These can be used on your own channels across website, blog, email and social media.

How can AIA Vitality help your business?

Changing the conversation

AIA Vitality provides you with the opportunity to strengthen your meaningful conversations with your clients. This will change the way you do business by:

  • Enabling you to provide your clients with an engaging and rewarding insurance proposition
  • Positioning your financial advice to focus on wellbeing along with the benefits and rewards of AIA Vitality
  • Providing you with additional opportunities to speak with your clients about their progress on the program
  • Providing you with additional referral opportunities from engaged AIA Vitality members
  • Experience in overseas markets, including Australia, have consistently shown that engaged AIA Vitality members hold higher levels of cover and have significantly higher persistency rates
  • You will earn initial and renewal commissions based on the underlying insurance premium before the AIA Vitality discount is applied.

Toolkit of assets and templates

We have compiled a collection of resources to help you engage with your customers on all things AIA Vitality. These are for you to use on your own digital channels; website, blog, social media and email communications.

Here's what the toolkit includes:
  • Guidelines for AIA Vitality
  • Website copy: Short/long copy
  • Email templates
  • Images
  • Social Media
  • Useful websites and links

How to use this toolkit

The copy and templates should be used in their entirety and not amended in any way. This toolkit is current as of March 2021.

Logo Usage: Due to the strict global licensing restrictions advisers cannot use the AIA Vitality logo unless in a template form e.g the email templates. If you have any questions about logos or branding please email

AIA Insurance and AIA Vitality Partnership Seal​

Partnership Logo Sample

There are strict licencing guidelines for the AIA Vitality logo that we must adhere to. The main one being that only AIA may showcase and use the logo.

We’ve created an official partnership seal for use by approved partners and distributors of AIA insurance and AIA Vitality. This can be used subtly on your website and in marketing collateral to help communicate our trusted partnership.​

To receive our Partnership Seal logo and it’s guidelines, please send an email request to​ stating your intended use.​

Top 3 things to remember when you are talking about AIA Vitality:

  1. AIA must be always present before the words Vitality, AIA Vitality.
  2. When referring to the AIA Vitality programme, please spell programme this way and not the American way; program.​
  3. AIA Vitality is referred to as a health and wellbeing programme. Please do not refer to the programme as a rewards or loyalty programme.


Below is some short and long form copy to use on your website.

AIA Vitality short copy

AIA Vitality helps you get more out of life by motivating you to take control of your health, life and wellbeing. It gives you the support and motivation you need to make healthy living choices every day. Rewarding your healthy choices today, so you can look forward to a healthier tomorrow.

AIA Vitality is available with any eligible AIA insurance policy.

If you want to learn more about AIA Vitality reach me on XXXX

AIA Vitality longer copy

AIA Vitality protects what is most important to you. AIA Vitality is a science-backed health and wellbeing programme that helps you get more out of life. AIA Vitality can take you on a journey to better health, where you get to know your health, improve it and enjoy the rewards for doing so.

There are three parts to the AIA Vitality program:

Know your health

Improve your health

Enjoy the rewards

  • Know your health: Knowing and understanding your health is the first step to improving it. Members can earn AIA Vitality points by completing a range of online and offline health assessments that help them understand their current health status.
  • Improve your health: Once you know the state of your health, AIA Vitality can enable you to improve it with access to discounted nutrition consultations, fitness devices, and personalised weekly workout goals. Earn AIA Vitality points and increase your status for things like tracking your exercise and taking preventative health measures.
  • Enjoy the rewards: When you sign up to AIA Vitality you receive an initial 10% premium discount on eligible AIA insurance policies. Your discount will be adjusted depending on your AIA Vitality Status and ongoing engagement with the programme. In addition to premiums, customers can also enjoy savings with AIA Vitality health and lifestyle partners and by earning Active Benefit Rewards.

AIA Vitality is available with any eligible AIA Insurance policy.

If you want to find out more – reach me on XXXX

Email templates

Below are some email templates that can be downloaded and used to attract new business and engage with your customers. These templates are available to be used on outlook and Xplan. You may like to attach the customer brochure or some of the other resources on Adviser Resources.

Acquisition - New Business

Target – acquiring a new customer. Focus on key benefits and premium discount. Download

Acquisition - Existing Business

Target – engaging an existing customer. Focus on adding AIA Vitality to their eligible existing policy.

Retention - Existing Business

Target – engaging an existing AIA Vitality customer, who needs a push getting motivated and focused on Active Rewards. Download

Retention - Existing Business

Target – engaging an existing AIA Vitality customer who is on Bronze Status. Focus is talking about how to earn points. Download


Below are approved images with the AIA Vitality logo stamp which you're allowed to use on email, social media and other digital platforms. They come in a range of sizes, depending on the platform. Please click below the images to download the relevant size.

Social media

When engaging with your customers on social media we suggest you use Facebook, LinkedIn and Instagram. Below is some suggested copy you could use.

Suggested posts

AIA Vitality has just launched its first gym partner - Les Mills. With AIA Vitality you can save up to 50% on a new Les Mills membership (discount + cashback) and earn 100 points per day for visiting a Les Mills club. Taking steps toward a more active lifestyle starts right here.
AIA Vitality is a science-backed health and wellbeing programme that helps you get more out of life. Start your journey to a healthier you today! Know your health, improve it and enjoy the rewards.
With AIA Vitality you can earn points for completing health checks (mental, physical, nutritional) and get extra points for good results. Enjoy discounted expert consultations and track your progress on the AIA Vitality App.
Get started today and improve your health and wellbeing with AIA Vitality: Enjoy discounts on Fitbit, Garmin and Samsung fitness devices that can help you hit your personalised weekly physical activity targets.
Living a healthier life doesn't have to be complicated or require you turning your life inside out. AIA Vitality – AIA's health and wellbeing programme helps you learn more about your health, offers ways to improve it and motivates you with rewards along the way.
Have you reached your weekly AIA Vitality physical activity target recently? Reward yourself weekly with a $5 Active Rewards voucher for top brands or donate your reward to one of the partner foundations.
AIA has a dream of making New Zealand one of the healthiest and best protected nations in the world. With their science-backed health and wellbeing program, AIA Vitality, they help you get more out of life by motivating you to take control of your health, life and wellbeing.
Stay on track with your health and wellbeing journey with AIA Vitality and enjoy the rewards along the way.


When posting on social media it's recommended you use hashtags to draw attention to your audience on the subject matter. It also increases your reach as people use hashtags to find information.

Here are a few rules:

  • Put the # symbol directly in front of the word
  • No spaces between words
  • No punctuation
  • No special characters

Some recommended hashtags for AIA and AIA Vitality

#aiavitalitynz #aianz #aiavitality #aia #healthierlongerbetterlives

Example hashtags to encourage Eat Well, Think Well, Move Well and Plan Well.

#eatwell #breakfast #foodlover #foodblogger #healthyfood #thinkwell #holidays #mindfulness #fitnessmotivation #gymlife #healthychoices #planwell #inspiration #journal #success #lifestyle


What is AIA Vitality?

What is AIA Vitality?

How to link a fitness device

How to link a fitness device

AIA Vitality Active Rewards

AIA Vitality Active Rewards