Go toAIAHub
AIA
Why AIA

Our offers and campaigns for you and your clients

At AIA we're dreaming big but starting small and your business is no different - the little wins add up. We are proud to support you, your clients and your business.

Take steps to better business with AIA Insurance for life, health and wellbeing.

Start Thriving

At AIA NZ, our purpose is to help New Zealanders live Healthier, Longer, Better Lives and our dream is to champion NZ to be one of the healthiest and best protected nations in the world. Since the introduction of AIA Vitality to NZ in 2019, we've been on a journey to encourage all New Zealanders to make positive changes to their health and wellbeing.

AIA Vitality has turned insurance on its head. It's now about helping people make the most of every day. AIA Vitality provides the guidance, tools, and rewards to get more out of life and to start thriving.

And if more of us start thriving, we will achieve real, tangible change towards living Healthier, Longer, Better Lives.

Get AIA Vitality and start thriving
2025 Brand Campaign

What better way to excite people about their health and wellbeing in 2025 than with our latest brand campaign, inviting all New Zealanders to ‘Get AIA Vitality and Start Thriving.‘

Our AIA Vitality integrated campaign across TV, Digital, and social channels kicks off again on 9 February 2025 and runs through to end March. Aiming to to raise awareness and consideration of AIA/AIA Vitality, and inviting deeper discovery of the AIA Vitality programme. Media where our brand ads appear includes:

  • TV channels TVNZ, Three and Sky TV and in Sky’s coverage of SuperRugby
  • Digital adverts in high traffic news and information websites: Stuff, NZ Herald, and MetService.
  • Podcast ads across the podcast network
  • Online videos ads across Facebook, Instagram, TikTok, and YouTube.
  • Broadcast Video on Demand on TVNZ+, ThreeNow, Samsung TV and YouTube.
Creative approach for 2025

Leveraging the ongoing success and awareness of our ‘Start Thriving‘ campaigns in 2023/24, we continue to enjoy the adorable antics of our energetic pom-chi Henry who just loves going for a walk, as well as Lily tiring her poor dad out playing in the garden. Thank goodness Henry’s owner and Lily’s dad get AIA Vitality to give them with the guidance, tools, and rewards to get more out of life - and to start thriving!

To keep a fresh approach, we have refined our digital and social creative further for 2025 with a stronger focus on promoting the guidance, tools and rewards the AIA Vitality programme offers, while showcasing the new AIA Vitality app and some of the great functionality available.

To check out our four 15” TV ads, please go to AIA NZ Youtube.

Make sure to follow us on social media so you can see the latest updates with your networks.

Driving business growth

AIA’s 'Start Thriving' brand campaign is complimented by our current marketing campaigns in market that target specific audiences with relevant propositions, benefits and offers. Our aim is to convert the heightened awareness and interest in AIA and AIA Vitality, as a result of the brand campaign, into leads to help drive new business growth. ‘Imagine 3 months on us’ campaign also runs to the end of March and is a great way for customers to save on insurance and boost their health & wellbeing.

Get AIA Vitality and start thriving
Imagine if you could start thriving
Get AIA Vitality and start thriving
Imagine if you could start thriving

The Upside - Brought to you by AIA Vitality in collaboration with TVNZ

Hosted by Scotty Stevenson, this inspiring new series features six well-known New Zealanders sharing uplifting and meaningful conversations about mental wellbeing, going through tough times, and getting back on the up. Follow us on social media for the latest updates or check out The Upside on the AIA Vitality Content Hub.

Follow us on social
The Upside - Brought to you by AIA Vitality

AIA One Billion

AIA One Billion

AIA is on a journey to help one billion people live Healthier, Longer, Better Lives by 2030. Taking the first step to prioritizing your health and wellbeing can feel overwhelming but we're here to support Kiwis every step of the way. It's the small steps that make the biggest difference and it often takes awareness, courage and support. Our AIA Vitality Ambassadors share their stories on how they've made positive changes and taken small steps to lead healthier, happier lives. Find out more about #AIAOneBillion: aia.com/aiaonebillion

Dame Valerie Adams

Breaking old habits is never easy but with courage and support from your community it is possible to make the small changes needed to live a healthier life. AIA Vitality Ambassador Dame Valerie Adams shares her own story in fighting the stigma associated with Type 1 diabetes and how important education is for instilling change.

Watch video

Ian Jones

It all starts with a conversation. AIA Vitality Ambassador Ian Jones shares his own story and how important community can be in supporting you to achieve your own health goals.

Watch video

Meet our AIA Vitality ambassadors

Ian Jones

Ian Jones

"Becoming an AIA Vitality ambassador and part of the AIA whanau is very exciting. It means that I can help inspire better health and wellness within our communities. AIA Vitality is fun and sustainable and I believe it will help to drive those changes."

Watch video
Dame Valerie Adams

Dame Valerie Adams

"As an elite athlete and mother of two young children, I value the importance of leading a healthy lifestyle for myself and my family. My health journey isn't just about winning gold medals but about having the energy to live the life I want with the people I love. I'm excited to join the AIA Vitality family as we encourage New Zealanders to overcome their challenges by taking small steps towards a healthier life together."

Watch video

Make the most of summer with AIA Vitality

AIA Vitality Summer Campaign

From 6 December 2024, AIA Vitality members will receive communications showing how they can enjoy limited time offers with exclusive benefits and rewards off some of your favourite brands! And if your clients haven't signed up yet, ask them to join now to take full advantage of their AIA Vitality membership.

AIA Vitality 'always on' member offers

Members can also enjoy year-round benefits and rewards with AIA Vitality. We've created an 'always on' AIA Vitality Offers flyer and social tiles for you to download and share with your clients to inform them of these amazing offers.

AIA Vitality Summer Campaign

AIA Vitality Summer Campaign

AIA Vitality Summer Social Post

AIA Vitality Summer Social Post

When you add AIA Vitality to any eligible insurance, you can access great benefits and rewards that offers great incentives for motivation along the way. Get in touch to discover how AIA Vitality can reward your summer!

AIA Social Post - New Balance

Social Post - New Balance

Get ready for summer with 25% off selected New Balance footwear, apparel and accessories. Let New Balance fuel your movement with items designed for staying active and comfortable all summer long. Redeem via the rewards section of your AIA Vitality app. T&Cs apply.

AIA Social Post - endota

Social Post - endota

Make this season memorable with up to 50% off endota Gift Cards. Nurture you or a loved one with wellness products, skincare packs and spa treatments. Max 4 vouchers per membership year. T&Cs apply. Redeem via the rewards section of your AIA Vitality app.

AIA Social Post - Airpoints

Social Post - Airpoints

Earn Airpoints DollarsTMby making healthier choices, like getting your AIA Vitality Health Check, tracking your sleep or reaching your weekly physical activity targets. With 560 Airpoints Dollars available to earn each membership year, it has never been a better time to start. T&Cs apply.

Imagine your clients getting 3 months on AIA

AIA is offering another exciting opportunity to protect more New Zealanders and help them live Healthier, Longer, Better Lives. See below how your clients can take advantage of this great offer.

Enjoy 1 month's premium free
Enjoy 1 month's premium free

When your clients buy any new eligible AIA policy between 18 September 2024 and 31 March 2025, and have resulting policy issued by 30 April 2025.

Enjoy 2nd month's premium free
Enjoy 2nd month's premium free

When your clients add and activate their AIA Vitality membership within 6 weeks of the policy being issued.

Enjoy 3rd month's premium free
Enjoy 3rd month's premium free

When your clients reach Silver Status with AIA Vitality within 10 months of activating their AIA Vitality membership. T&Cs apply.

Email templates

New Business

Use this email template to acquire new customers.

Imagine 3 months' insurance free on AIA - Email template

Acquire - NB Client

Existing Business

Use the AIA Vitality Membership tab in AIAHub to identify your clients that may benefit from this campaign.

EB client without AIA Vitality - Email template

EB client without AIA Vitality

EB client with AIA Vitality not activated - Email template

EB client with AIA Vitality not activated

EB client with AIA Vitality Bronze Status - Email template

EB client with AIA Vitality Bronze status

EB client with AIA Vitality Silver status - Email template

EB client with AIA Vitality Silver status

Social tile

Imagine 3 months on AIA - Social tile

Social post

Now could be the best time to buy insurance! Buy any new eligible insurance before 31 March 2025, add AIA Vitality and get up to 3 months' premium free. T&Cs apply.

Multi-Benefit Discount

We want to make insurance affordable for your clients. That's why AIA offers a Multi- Benefit Discount on eligible insurance policies.

With AIA's Multi-Benefit Discount, your clients can receive up to 15% off their AIA Living premiums. To be eligible your clients must have a minimum of $100,000 AIA Life Cover and at least one other AIA Living product with us*.

All personal information will be held in accordance with AIA's current Privacy Statement available at www.aia.co.nz/privacy
AIA reserves the right (subject to any applicable law) to vary, suspend or terminate the Campaign and these Terms at any time by posting updated Terms and Conditions at www.aiavitality.co.nz.

Sharing the value of going digital

AIAHub provides you with an end-to-end digital quoting, pre-assessment, pipeline visibility, electronic application, customer sharing functionality and underwriting solution. eApp and Quote Builder offer advisers an enhanced digital experience–enabling you to instantly present underwriting terms and issue a policy for some customers.

We'll continue to share the value of going digital with our advisers with 10% extra Basic Initial Commission on AIA Living applications submitted using this tool.

Earn gross commission on AIA Vitality

You will earn initial and renewal commissions based on the underlying insurance premium before the AIA Vitality initial 10% premium discount is applied. This is to create value alignment between you and your clients - we don't want your earnings to be reduced because you have encouraged your clients to engage with AIA Vitality.

Note: The AIA Vitality membership fee does not attract commission.

For more information contact your Business Development Manager.